My story

Becoming the confidence coach.......

Over my lifetime I have been exposed to coaching through my corporate roles and I always loved it, I remember sitting in a training once thinking how much I would LOVE to do it but I never could!! Fast forward several years and lockdown hit! At this point I joined a group coaching programme for a boost to myself and to get some clarity on what I wanted. During the programme I decided that this was where I wanted to go, to bring some joy and help Mums with their mindset. I truly believe that when we work on ourselves we become the best version of ourselves and in turn the best Mum. Not only that but we are role modelling behaviour and tools that our children can use. I love helping people.

A little about me!


I am a Mum to two girls, a pre-teen and a teen and have been married to my husband for 17 years.

I have been running my own business since 2011 and so have inadvertently had to work on my own mindset and self belief throughout that whole time. During that time in my business I worked with 100's and 100's of Mums and their little ones. I have spoken to so many who had had mindset and confidence struggles and so now I want to support Mums turn those feelings around. I truly believe that when we feel better about ourselves there is a ripple effect that happens to our whole family and those around us.

When we had our first daughter I knew I had got the best job in the world I felt like being a Mum was what I was made to do. That DOES NOT mean its been a smooth ride all the time! As I have been working own my own mindset I have been able to use and teach these tools to my children and they have been so helpful. Not only for our relationships but also for them to manage those tricky situations with friends, even in the early years of primary, and school stresses.

I am forever grateful that I started on this path, managing thoughts, understanding where they are coming from and why leads to a much calmer mind and confident self!

Follow along: @amygeorgecoaching

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